Jackson County TDA begins comprehensive Visitor Study
The Jackson County Tourism Development Authority (JCTDA), whose mission it is to promote and market the county, is conducting its first comprehensive research project. Work on this project will begin this November with a survey that will be sent to visitors, residents and part-time residents to fill out. The JCTDA is partnering with Charlotte-based Young Strategies Inc., who was selected as part of a competitive process for tourism research.
“The data we gather from this survey is invaluable in shaping our future as a tourism destination and more importantly a place to live, work and play,” JCTDA Director Nick Breedlove said.
“We want to ensure we are preparing ourselves to be sustainable as a destination, while growing small businesses, adding and sustaining existing jobs, and enhancing and maintaining our natural resources,” said Breedlove. “There’s a great deal of balance involved to make that happen, and hearing from our visitors and residents is an important part of the planning process.”
The survey will be distributed through a variety of platforms, but the JCTDA encourages residents to only fill out the survey once. “The more responses we receive, the better the data we have to guide marketing and strategic planning,” Breedlove said.
Next year, the TDA will utilize data gained from this project as a base for their strategic planning process, expected to be complete by May 2019.
All survey responses are confidential and those who complete the ten-minute survey have a chance to win one of two $250 VISA Gift cards. The survey can be completed online: https://www.research.net/r/JCTDA-CashiersNewspaper